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Found 36 case studies

  1. Bathing in coverage

    The UK’s biggest bathroom retailer, Bathstore, challenge us to significantly increase their profile in key target media.  We carry out extensive evaluation on Bathstore’s behalf, showing that ove

  2. The recipe to success

    Our mission is to transform cookware’s most iconic name, Le Creuset, from a cast iron brand to a cooking brand.  Along with generating consistently high profile media coverage, we are involved

  3. Part of the furniture

    Ercol face the challenge of making its furniture ranges relevant to a new generation of consumers. We capitalise on ercol’s reputation for design, craftsmanship and quality to leverage interest in

  4. The latest flame

    Our challenge is to dominate the lifestyle media promoting Calor’s alfresco product range and gas cylinders as well as demonstrating its heating and energy offer to those consumers living in rural h

  5. Child’s play

    We take parenting brand The Great Little Trading Company beyond the pages of the nursery press into national newspaper and lifestyle media.  The resulting press coverage is having a direct impact on

  6. Sweeping up the market

    In a market dominated by Dyson, if you are trying to make in-roads and generate a push-pull demand for your product you want a PR company that’s in journalists’ faces. Regular press visits with

  7. Urban Design

    Aspirational Danish lifestyle brand BoConcept appointed Bright to support their franchisee and retail operation in the UK.  Bright successfully launches new collections, securing excellent journa

  8. Making a splash for Bathstore

    Our retail team provides regional PR support for Bathstore’s 160 specialist bathroom outlets. From media coverage, stunts, ambient activity and roll-out of store promotions such as ‘you could be

  9. A dead cert at Ascot

    Aimed to showcase Bathstore as a young, vibrant and fun brand a design competition to create a hat to be worn at Ascot resulted in massive noise. A flamboyant design incorporating a mini bathroom set

  10. ‘Spare tyre’ workout

    Getting a tyre brand into the consumer press is a tough job. However, following a national survey we found that the average Brit carries the equivalent excess weight of a car tyre - a platform to lau

  11. Manchester United Football Team

    Who are ‘ya?

    Manchester United club sponsor and image partner, Fujifilm, wanted to generate maximum awareness of on-line photograph site, ManUtdpics.com and exploit its sponsorship investment. We created ‘who a

  12. Britain’s bumpiest roads

    Potholes are an emotive subject and are guaranteed to get motorists – and the press – talking. We used this topical issue to generate noise and an opportunity for Continental to talk about ty

  13. www.ft.com

    Raising corporate profile

    The company wanted to gain national business exposure to help find potential investors. Success: coverage and an investor was found!

  14. The Institute of Total Carpet Hygiene (ITCH)

    VAX needed a quirky, but authoritative campaign which would help them shout about their new range of Rapide carpet washers. Research that found a moth larvae, dead insect legs and rod-shaped bacteria

  15. The campaign was fronted by Linda Barker

    Taking the ‘P’ out of your home

    A consumer awareness campaign for the electrical industry body, NICEIC, highlighted the dangers of cash-strapped Brits attempting electrical DIY on the cheap. ‘Don’t take the P out of your ho

  16. BBC East Midlands Today

    Setting the standard for Same Sex Accommodation

    From March 2010 every NHS trust must provide non mixed wards for male and female patients, this forms part of the Government’s policy to ensure privacy and dignity for all. To tackle this sensi

  17. The blinding truth about A-pillars

    Autoglass wanted a high profile campaign that would promote its brand to consumers and build an association with safety, quality and road vision. After spotting an article on blind spots in moder

  18. New Zealand Lamb promotional image

    A new season - New Zealand Lamb Week

    To promote a new lamb season we launched a ‘week’ designed to help kick-start the campaign and remind consumers of the seasonality of lamb and inspire them. Activity included creating six new

  19. Let us entertain you!

    Have you ever been bored as a passenger? Or when driving, found the kids in the back are getting restless and it’s started to affect your driving? We developed and created ‘let us entertain y

  20. Expensive business locations

    ALCB wanted a campaign which would position the bank as an expert on small business issues, a vehicle to promote its better business banking deal. Bright brought the relatively uncovered topic of b

  21. Driving the road pricing issue with businesses

    The Government’s potential policy and the news that cities around the UK were proposing pilot schemes was the cue for a PR campaign that ALCB could own. A survey into UK business owners’ view

  22. Solar so good – see clearly, save lives

    Rural roads could be made safer by a new type of solar powered cats eye. Well, that was the claim made by Astucia. The challenge was we needed to prove it! Results from a study by the TRL (Transp

  23. Professor Robert Winston

    It’s science kids: but not as you know it!

    OCR had developed two new GCSE suites. The challenge was to trail blaze the two new suites, gain maximum interest and take up of the new curriculum with science teachers. Headline grabbing resear

  24. Fear of legal action puts small firms off redundancy

    In 2009 unemployment figures hit record levels and the limit for unfair dismissal and redundancy payments increased. Business insurance specialist, Premierline Direct tapped into this timely news

  25. One team: launching a new identity and keeping the spirit alive

    Vokèra’s market position and reputation is rapidly improving, and a new corporate identity has recently been revealed. With 120 employees working at four sites across the UK, employee engagement h

  26. Beat business crime

    By hooking into Home Office predictions that the credit crunch would bring an end to falling crime rates, Premierline Direct provided a fresh perspective on a much debated topic, revealing how small b

  27. full choc monty premium doughnut promotional image

    The ‘full choc monty’

    Rich saw the introduction of a new range of premium doughnuts as an ideal opportunity to build the company’s profile and excite trade press and retail buyers. The hero product in the range was

  28. Cable Guy

    HellermannTyton wanted to lose its old fashioned image and be seen by its core customer – the electrical distributor – as a new, modern thinking business that had more to its product range than ju

  29. Taking the heat off patio heaters

    When the European Parliament announced that a new energy efficiency report included a vote on phasing out patio heaters we responded quickly through a PR campaign that challenged the media and Parliam

  30. Fashion Show at Queensgate Shopping Centre

    A model campaign

    Queensgate Shopping Centre had scheduled fashion shows in the centre throughout the first weekend in April. With just ten weeks to go, we had to pull out all the stops to generate maximum noise and im

  31. The retail road to the World Cup

    FootFall was looking for issues to demonstrate its expertise in reporting shopping trends. The World Cup provided a great platform. So when the nation’s hopes and its shopping behaviour depende

  32. BBC and Sky News TV coverage

    Shoppers’ Christmas presence

    Leading retail information provider FootFall wanted national coverage throughout December to reinforce its market leading position and to become the official commentator on Christmas shopping trends a

  33. Eagles Meadow shopping centre

    A flying start

    Launching a new £100m shopping centre in Wrexham at the start of the credit crunch required a tempting launch programme to entice shoppers. A Caribbean style launch carnival, VIP event, balloon la

  34. Elvis lookalike in front of FIS (Fujifilm Image Service) store

    Double Take

    Fujifilm wanted a national promotion that supported its franchised 250 FIS (Fujifilm Image Service) stores. Exploiting the media’s love of all things celebrity we set a challenge to find the UK

  35. Creating a snow ball effect

    Through exploiting excellent contacts across consumer lifestyle media to support key product lines for leading clothing brands Surfanic and Two Seasons we raise awareness of two emerging streetwise br

  36. Motorists Reach Crisis Over killer Potholes: A Killer Waiting to Happen

    A hard hitting campaign that placed the real danger potholes pose to everyday road users and the true cost of vehicle repairs firmly on the news agenda. Our own investigations revealed local councils

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Found 41 clients

  1. LEGO®

    LEGO® is one of the world's largest toy manufacturers and the largest in construction toys.
 The world's children spend 5 billion hours a year playing with LEGO bricks

  2. Bathstore

    The country's largest specialist bathroom retailer with over 160 stores across the UK.

  3. Autoglass

    The UK’s leading vehicle glass repair and replacement company, serving more than 1.5 million motorists each year.

  4. Le Creuset

    Great cooking boils down to ingredients - the better the ingredients you choose the better the results. Le Creuset is no different. The company doesn’t compromise when it comes to cooking, only its

  5. Ercol

    With strong British design heritage the brand has become synonymous with great design combined with functionality. Furniture made the way it should be.

  6. BoConcept

    BoConcept is the brand name of Denmark’s global retail furniture chain with more than 240 BoConcept Brand Stores and 100 Studios in 50 countries. Passion and persistence are what move the people beh

  7. Bandai

    Bandai UK Ltd is a subsidiary of the third largest toy company in the world, Bandai Co. Ltd. Established in the UK in 1982, Bandai UK has grown to be the master toy licensee of some of the most popula

  8. Maclaren

    British parenting lifestyle company that produces the worlds most safe, durable, innovative, and stylish baby buggies.

  9. Great Little Trading Company

    Voted best children's retailer in 2008 & 2007 the company’s products include children's furniture, educational toys, toy storage, gifts and family games.

  10. New Zealand Lamb

    New Zealand Lamb is reared according to the highest standards, in the lush pasturelands of New Zealand. The combination of plentiful, native grasses, fresh air, and thousands of hours of sunshine all

  11. NICEIC

    NICEIC is the electrical contracting industry’s independent voluntary body for electrical installation. Its aim is to protect everyone who uses electricity from unsafe electrical installations in t

  12. Sixt

    International vehicle rental company offering car hire and van hire.

  13. Surfanic

    Surfanic offers cutting edge style, function and features but still leaves you with enough money in your pocket to blow the head off a beer or two after a hard day on the hill.

  14. Premierline Direct

    Direct commercial insurance company, a subsidiary of Allianz Insurance plc - one of the UK's largest insurers.

  15. Schneider Electric

    One of the world's leading suppliers of electrical distribution and automation control products and services.

  16. Newey and Eyre

    A division of Rexel UK, one of the world’s largest business-to-business distributors of electrical materials and products.

  17. Bott

    One of the UK’s leading manufacturers of workshop and in-vehicle storage solutions.

  18. Burbidge

    Leading manufacturer and supplier of kitchen furniture components to retailers.

  19. Vokera

    Leading heating manufacturer that includes domestic gas boilers, light commercial gas boilers, water cylinders, water heaters and sustainable energy products.

  20. Heatrae Sadia

    The UK's leading manufacturer of high quality water heating products and home of the brand leading Megaflo unvented water system.

  21. Lochinvar

    Manufacturer of high efficiency direct gas fired water heaters and boilers to the commercial market.

  22. Mattei

    Mattei compressors offer a complete compressed air package of system design, installation, maintenance and the supply of reliable high quality Mattei Rotary Vane Compressors for stationary industrial

  23. HellermannTyton

    Suppliers of products for fastening, fixing, identifying and protecting cables and their connecting components.

  24. Nu-way

    Nu-way is part of the global heating company Enertech Limited. Enertech provides a full range of burners, boilers, biomass boilers, heat pumps and water heaters plus alternative energy products for a

  25. Elson

    The UK's largest manufacturer of rectangular combination hot and cold water storage systems.

  26. Queensgate

    Over 90 stores for shopping, drinking and dining right in the heart of Peterborough.

  27. Mell Square

    Solihull’s premier shopping centre, offering 90 stores.

  28. Great Western

    The Great Western Arcade specialises in providing an independent and unusual retail offer for Birmingham shoppers.

  29. Vax

  30. Alliance and Leicester Commercial Bank

  31. Astucia

  32. OCR

  33. Calor

  34. FootFall

  35. Eagles Meadow

  36. Fujifilm

  37. RAC

  38. Rich Products

  39. Two seasons

  40. Continental Tyres

  41. NHS Trust East Midlands

    NHS East Midlands is the strategic health authority for the region providing leadership of the NHS across  Derbyshire, Leicestershire and Rutland, Lincolnshire, Northamptonshire and Nottinghamshire.

Show 38 more