Our Work

Autoglass wanted a high profile campaign that would promote its brand to consumers and build an association with safety, quality and road vision.

After spotting an article on blind spots in modern vehicles we turned this into a hard-hitting campaign that would get the brand noticed and talked about. Linking with MIRA (Motor Industry Research Association) to test A-pillar thickness on popular 4×4s the results were timed to be announced when the children returned to school in September.

Focusing on ‘mums on the run’ the Autoglass brand was at the heart of a road-vision debate that warned 4×4 drivers of a major blind spot (the A-spot) which was capable of hiding a group of children or an entire car from their view.

The results speak for themselves: 222 items of press coverage; over 100 radio stations covered the story; it appeared on more than 40 on-line sites, including BBC News on-line, femalefirst.co.uk and raisingkids.co.uk as well as people adding the story to their personal blogs.

The Daily Mail’s website held an on-line debate on the issue.