Our Work

FootFall was looking for issues to demonstrate its expertise in reporting shopping trends. The World Cup provided a great platform.

So when the nation’s hopes and its shopping behaviour depended on Sven’s tactics, Rooney’s fitness and Beckham’s right foot, it created a timely campaign for FootFall in every sense. Ahead of the World Cup we produced a St George flag press box containing predictions of the tournaments impact on retail; a fixtures chart, a schedule of releases and contact details. After every England game we issued releases outlining the impact of football on retail behaviour.

International statistics were also available for journalists looking for an international angle. The campaign generated 93 pieces of coverage, including BBC News, Sky News, Radio 5 and all the broadsheets.

The German edition of Retail Week requested weekly Retail Footfall Index statistics from FootFall’s German office.