Our Work

Leading retail information provider FootFall wanted national coverage throughout December to reinforce its market leading position and to become the official commentator on Christmas shopping trends and behaviour.

Good planning, original ideas and 24/7 press office support satisfied the appetite of hungry journalists looking for news. A timetable of planned announcements, joint coverage initiatives with key retailers and shopping centres – and a sharp-eyed approach that monitored the daily news agenda – all created stories, angles and broadcast opportunities which made FootFall famous.