Our Work

Fujifilm wanted a national promotion that supported its franchised 250 FIS (Fujifilm Image Service) stores.

Exploiting the media’s love of all things celebrity we set a challenge to find the UK’s best look-a-like, with a top prize of a trip to the International Look-a-likes Convention in Las Vegas and a contract with an agency. Shop front posters and regional DM were amplified through multiple regional coverage driving people to enter on a special micro-site or in-store.