Our Work

To promote a new lamb season we launched a ‘week’ designed to help kick-start the campaign and remind consumers of the seasonality of lamb and inspire them.

Activity included creating six new recipes with kiwi chef, Peter Gordon and placing them editorially across a wide range of consumer media; an ivillage promotion; an email newsletter dispatched bi-monthly to 200,000 registered recipients and a third party link with Virgin active all help promote the campaign nationwide.