Bright PR ‘builds’ National Brand Portfolio with LEGO Account Win
Bright PR has been appointed as the national consumer PR agency for LEGO, following a five-way competitive pitch. The agency is working with LEGO in the UK to support a three year brand strategy reinforcing its core values of fun, creativity and child development. Bright PR will target and inspire adult gift givers through a mixture of fun tactics and news agenda based campaigns which position LEGO as an important facilitator of children’s play and development.
